Olaplex is one of the most popular hair treatments in the current market. The active ingredient, discovered by Dr. Eric Pressly and Dr. Craig Hawker, is used to improve bonds within hair. The three-step treatment starts by acting as a ‘bond multiplier’ when mixed with hair colour. Step two is applied after rinsing out hair colour, and step three is a ‘hair perfector’ for home use after a salon visit.

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